Back To Roots Organic Store, an online and offline platform owned by Vedam Naturals, is more than just a retail space – it is a philosophy, a movement, and a way of life. For us, going “back to roots” is about more than choosing organic food; it is about consciously shaping a lifestyle that is healthier for individuals, kinder to communities, and gentler on the planet we all share.
With over 8–10 years of experience in natural farming and 7 years of building Back to Roots Organic Store, we have cultivated not only food but also values, trust, and strong relationships. Our roots are deeply tied to the soil, to the farmers who nurture it, and to the customers who seek to live more mindfully. Every product that reaches our shelves is carefully chosen, not just for its quality but also for the story it carries – a story of sustainability, care, and authenticity.
From the very beginning, our philosophy has been clear: to promote a lifestyle that prioritizes health and sustainability without compromising on taste or convenience. Modern living often distances people from nature, but we believe it is possible to bridge that gap with mindful choices. Back to Roots Organic Store was born out of this belief – a desire to make natural, chemical-free, and wholesome living not just an option but an accessible reality.
We strongly believe that every small choice matters. When you choose organic, you are not just selecting a healthier product for yourself but also encouraging a cycle that benefits farmers, preserves soil fertility, protects biodiversity, and reduces harmful chemicals from entering our food chain. In every grain, every vegetable, every product we offer, lies a conscious choice for a better tomorrow.
At the heart of Back to Roots is our commitment to farmers. We work closely with small farmers, NGOs, and farming communities, ensuring they are fairly compensated and encouraged to continue practices that are sustainable and eco-friendly. By creating a platform that connects farmers directly to consumers, we eliminate unnecessary middle layers, ensuring that farmers receive a fair price and customers get genuine, high-quality products.
Our collaborations go beyond commerce. We strive to empower farming communities by sharing knowledge, promoting natural farming methods, and encouraging younger generations to see farming as a dignified and sustainable livelihood. Through these initiatives, we are not only creating better markets for farmers but also ensuring the continuity of traditional farming wisdom for the future.
We began our journey with millets, recognizing their importance as nutritious, climate-resilient grains that can play a crucial role in modern diets. Over time, our offerings have expanded in response to the needs of our customers, always staying true to our values of authenticity and health.
Today, Back to Roots Organic Store has grown into a diverse platform that brings together:
- Organic Groceries – from staples like rice, pulses, flours, oils, and spices to specialty products, all certified and carefully sourced.
- Gardening Essentials – seeds, soil enrichers, and natural inputs for those who wish to grow their own food, reconnecting with the joy of nurturing life.
- Non-toxic Cookware – including traditional cast iron materials, clay pots, and other natural kitchenware that combine age-old wisdom with modern utility.
Each of these categories reflects our effort to go beyond just selling – we want to enable our customers to live healthier, more connected, and more sustainable lives.
Whether you are in a bustling metropolitan city or a serene village, we ensure that Back to Roots Organic Store is accessible to you. With a strong logistics network, we deliver across India, making sure that every household has the opportunity to embrace organic living. While transportation charges apply, our priority is to maintain the quality and freshness of products so that customers always experience the purest essence of nature’s bounty.
Our stores are not just places to shop – they are spaces of experience. We want our customers to feel a sense of connection with what they buy. From the warm welcome you receive when you step in, to the transparency in sourcing and packaging, everything at Back to Roots is designed to create trust and build a community.
Like any strong tree, we too started small. Back to Roots Organic Store was founded with a humble investment of ₹20 lakhs and just a 200 sq. ft. space. With perseverance, passion, and the trust of our customers, we have steadily grown into a thriving brand with a turnover of nearly ₹3 crores and a welcoming 4,500 sq. ft. store space.
What began as a small initiative with millets has today blossomed into a platform offering a wide range of organic groceries, gardening essentials, and eco-friendly cookware. Every milestone in this journey has been a reflection of the growing awareness among customers and their willingness to embrace healthier, sustainable choices.
Back to Roots is not only about products; it is about principles and purpose. We believe in creating an ecosystem where health, environment, and community coexist in harmony. Every decision we make – from sourcing to packaging to delivery – is aligned with this vision.
We also believe in building a community of like-minded individuals who see value in living consciously. Our customers are not just buyers; they are partners in a movement that seeks to reduce harm, promote wellness, and re-establish balance with nature. Every bag of groceries, every cast iron pan, every seed packet purchased is a small step toward a sustainable future.
As we continue to grow, our goal remains the same: to make organic and sustainable living affordable, accessible, and aspirational. We aim to expand our offerings, strengthen our farmer network, and create more awareness about the importance of choosing consciously.
Back to Roots Organic Store is more than a business – it is a commitment to the Earth, to farmers, and to every individual who chooses health over convenience. Together, we can rediscover the simple joys of life and create a brighter, healthier, and more sustainable tomorrow.